*Read Don Tappscott & Anthony Williams' article on Wikinomics. Use the comments section of this post to write your response to the following:
1. Identify and briefly define the key principles to Wikinomics.
2. Select a quote from the reading that you found to be important/interesting and explain why.
3. Do you see any ethical concerns with the business practices of Wikinomics? Explain why or why not.
*If you completed every blog writing assignment on time thus far, this assignment is optional and will be regarded as extra credit.
Tuesday, February 23, 2016
Tuesday, February 16, 2016
Assignment for 2/23
Please read pp. 31-44 of Michael Wolff's 2015 book, Television is the New Television and answer the following questions using the comments section.
1. According to Wolff, why does digital media (such as social media) lend itself so well to publishing and distributing news?
2. For what reasons does Wolff claim that news & information fail to attract engagement from users?
3. What does Mark Zuckerberg mean when he claims that Facebook is a utility?
1. According to Wolff, why does digital media (such as social media) lend itself so well to publishing and distributing news?
2. For what reasons does Wolff claim that news & information fail to attract engagement from users?
3. What does Mark Zuckerberg mean when he claims that Facebook is a utility?
Monday, February 8, 2016
Assignment for 2/16
Read pp. 182-200 from Dr. Aram Sinnreich's book, Piracy Crusade, and use the comments section of this post to write your response to the following:
1. What is Sinnreich's main argument regarding copyright?
2. According to Sinnreich, is democracy piracy?
3. Do you think our current copyright law should be abolished? If so, which alternative system would work best? If not, provide one reason why the current law is sufficient.
4. Do you agree or disagree with Sinnreich's approach? Why?
1. What is Sinnreich's main argument regarding copyright?
2. According to Sinnreich, is democracy piracy?
3. Do you think our current copyright law should be abolished? If so, which alternative system would work best? If not, provide one reason why the current law is sufficient.
4. Do you agree or disagree with Sinnreich's approach? Why?
Tuesday, February 2, 2016
Assignment for 2/9
Read Chapter 5 of Larry Weber's book Marketing for the Social Web and use the comments section to respond to the following prompts:
1. Of Weber's seven steps to marketing on the social web, which do you feel you will need to focus on most (or work on the most) for the success of your campaign? Provide a brief definition of the step and then explain why you selected it.
2. Explain what Weber means when he states, "Who's talking is as important as what they're saying." (p. 66)
3. What are the benefits of defining a target audience and creating a customer map?
4. Do you agree or disagree with Weber's advice? Briefly explain why.
Optional Reading:
Ad Week article discussing Tips to optimizing a LinkedIn profile
1. Of Weber's seven steps to marketing on the social web, which do you feel you will need to focus on most (or work on the most) for the success of your campaign? Provide a brief definition of the step and then explain why you selected it.
2. Explain what Weber means when he states, "Who's talking is as important as what they're saying." (p. 66)
3. What are the benefits of defining a target audience and creating a customer map?
4. Do you agree or disagree with Weber's advice? Briefly explain why.
Optional Reading:
Ad Week article discussing Tips to optimizing a LinkedIn profile
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